Poppulo | Website and Brand Build
Poppulo, a pioneer in employee and customer communications technology, embarked on a strategic rebranding initiative to unite three distinct brands under a single, cohesive identity. This effort was particularly timely in the post-Covid landscape, where workplace communication and experience technologies became increasingly critical.
Poppulo rebranded to unite three distinct companies under one cohesive identity, focusing on "harmony" to reflect purposeful connection. The initiative involved consolidating websites, redefining brand positioning, and launching the Poppulo Harmony platform. The result? A unified brand narrative, modern digital identity, and stronger market positioning in workplace communication technology.
-
Unifying three companies with different capabilities:
-
Poppulo - employee communications solution
-
FWI - digital signage solution
-
Smart Space - Wo
-
-
Creating a digital-first brand narrative that could resonate across diverse audiences.
-
Developing a unified identity that differentiates in a complex market
-
-
Brand Positioning: The rebrand centered on "harmony" as the core concept, represented through a dynamic circular logo incorporating Poppulo's letters alongside four interconnected gears symbolizing perception, engagement, connection, and inspiration.
-
Navigation Strategy: Through collaborative card sorting exercises with stakeholders, we developed an intuitive information architecture that aligned with user expectations and optimized the discovery of Poppulo's expanded solution offerings.
-
Design and Content Development: Working closely with the brand identity team, we created a system of flexible content page layouts that showcased the new visual identity while effectively communicating Poppulo's comprehensive workplace communications platform.
-
Digital Experience: The final website design elevated Poppulo's market presence through a vibrant digital-first color palette, purposeful design elements emphasizing collective impact, and consistent brand expression across all touchpoints.
-
-
Platform Integration: The project consolidated three separate websites into a single unified platform with new information architecture and five primary content types including landing, services, resource, contact, and about pages.
-
Content Development: Through collaboration with writers and SEO specialists, the website content underwent comprehensive optimization for search performance while highlighting key solution areas across organizational communications, change management, and workplace experience.
-
Technical Implementation: The development team executed a phased rollout strategy to ensure smooth transition of all digital properties to the new brand system while maintaining functionality.
-
-
Brand Impact: The rebrand successfully united three distinct brands under the Poppulo banner while creating a cohesive narrative that positioned the company as a leader in workplace communication technology.
-
Implementation: The Fall 2022 launch of the Poppulo Harmony communications platform was celebrated globally through themed events and received strong positive feedback from internal stakeholders.
-
Brand Evolution: The modern, dynamic identity system effectively reflected the company's innovative spirit while establishing a flexible foundation for future growth and adaptation.
-
Award-Winning Brand Transformation: The Poppulo brand website redesign earned recognition in the 2024 REBRAND 100® Global Awards, showcasing a successful digital transformation that enhanced user experience, brand storytelling, and engagement.
-
