Optum | User Reseach & Optimization
As the UX writer for WTW's Design System (DDS), I collaborated with the client team, designers, and engineers to create clear, consistent, and scalable content guidelines. This work streamlined design processes, improved developer handoffs, and ensured a unified user experience across products.
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Inconsistent UI Patterns: Teams used varying design components, leading to a fragmented user experience.
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Content Disparities: Lack of standardized UX writing guidelines resulted in inconsistent messaging.
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Inefficient Collaboration: Designers and developers faced challenges during handoffs due to unclear documentation and inconsistent terminology.
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Cross-Functional Collaboration: Worked closely with the client team, designers, and engineers to align on goals and define content requirements.
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Content Audit: Reviewed existing design materials to identify inconsistencies in language, tone, and UI patterns.
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Guideline Development: Created UX writing guidelines integrated within the design system, focusing on clarity, consistency, and usability.
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Iterative Feedback Loops: Conducted regular review sessions with stakeholders to refine content and ensure alignment with design principles and technical requirements.
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Unified Content Style Guide: Developed a comprehensive content style guide addressing voice, tone, terminology, and component-specific guidelines.
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Component Documentation: Authored clear, concise documentation for UI components, providing usage guidelines, do's and don'ts, and contextual examples.
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Improved Design-Dev Handoff: Enhanced documentation streamlined design and engineering communication, reducing implementation friction.
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Scalable Content Framework: Established content standards that could scale across products and adapt to evolving business needs.
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Consistency Across Products: Unified design patterns and content guidelines improved the user experience and brand coherence.
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Enhanced Efficiency: Streamlined design and development processes, reducing time spent on revisions and clarifications.
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Improved Collaboration: Clear documentation facilitated better teamwork between designers, writers, and developers.
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Sustainable Growth: The scalable content framework ensured the design system could evolve with WTW’s expanding product ecosystem.
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