Stanford Medicine | Metadata Matters
Stanford Medicine Children's Health (SCH), a leading healthcare brand, struggled to efficiently manage its vast library of 10,000 logo assets. By implementing expert metadata tagging and optimized filters within the brand enablement platform, users can now seamlessly navigate from thousands of assets to a single, precise file in seconds. This metadata-driven approach enhanced searchability, saved time, and ensured brand consistency across teams.
SCH’s Brand Center housed over 10,000 logo assets, making it difficult for users to locate the right file quickly.
Lack of structured metadata led to inefficiencies:
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Time-consuming searches lead to workflow inefficiencies.
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Inconsistent asset usage due to a lack of clear filtering and categorization.
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Redundant asset uploads, increasing storage costs and maintenance efforts.
To maintain brand integrity and streamline asset retrieval, SCH needed a robust metadata strategy within its DAM system of the brand enablement platform.
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Collaborated with client team and problem-slove in metadata workshop to:
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Define metadata taxonomy for asset naming, descriptions, keywords, and filters.
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Optimize filtering with 3-5 key filter options per category for refined searches.
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Leverage Elasticsearch to enhance searchability using metadata fields.
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Standardize metadata entry with best practices for consistency and permissions.
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Establish clear naming conventions for all assets, ensuring consistency in titles, descriptions, and file names.
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Restructured DAM system with a metadata-driven approach:
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Standardized metadata fields (Title, Description, Keywords, Filters, Usage Permissions).
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Logical filter groupings (Division, Orientation, File Type, Color).
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Streamlined metadata spreadsheet for accurate and consistent tagging.
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User-based access permissions to control visibility and usage rights.
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Implemented specific naming conventions to ensure assets are labeled to reflect their intended use, version, and attributes.
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Developed a hierarchical taxonomy to categorize assets efficiently, aligning metadata structure with user workflows and brand guidelines.
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Improved asset search efficiency: Users can filter to a single asset in seconds.
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Consistent brand representation: Ensuring only approved and up-to-date assets are used.
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Reduced asset redundancy: Minimizing duplicate uploads and maintaining a clean library.
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Enhanced user experience: Seamless navigation and retrieval, increasing adoption of the DAM system.
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Better governance and compliance: Ensuring assets are appropriately categorized and accessed by the right teams.
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