Google ESL

 

Google ESL was originally created for the Future Lions 2017 brief: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago. For this innovative idea the purpose was to solve a real problem: language barriers in public school system. 

GoogleESL uses the technology behind Google Home paired with Google Translate and smart earpieces to create a bridge for communication. GoogleESL is designed to be used in a classroom setting to help students and teachers of different languages understand each other in real time.  

Target Audience

School Admin, Teachers, Students

Key Message

Break the language barriers making learning easier in public schools.

Insight

Shortage of teachers and a growing number of English Second Language students.

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Art Director: Tim Carvahlo // Copywriter and Animator: Rachel Hornay

© 2017 by Rachel Rose. No animals were harmed but cuddled in the making for this site.