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Nook Glowlight
The Nook Glowlight is the only E-reader of its kind that doesn't feel like an E-reader. It feels like a book.
Thus, the Nook Glowlight is only for serious readers. Extreme readers. They’ve read more books than you’ll ever read. Sure, they may be an older demographic, but they’re probably smarter than you.
Throughout the campaign the tagline Carpe Librum is never defined; because our intended audience already knows what it means. The campaign's tone is sarcastic, witty and confident; just like the extreme readers that buy the Nook Glowlight.
Target Audience
Bookworms 40+
Key Message
Carpe Librum (cease the book)
Insight
Reading isn't a hobby it's a lifestyle.
Nook is for extreme readers only.
Print
Print mock up
Print
Print mock up
Billboard
In stor display
Package design
Sticker
Nook covers
Nook cover detail shot
Art Director and Copywriter: Rachel Hornay // Chelsea Benniger
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