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Where can we find 18-24-year-olds and small amounts of water to help keep germs away? Music Festivals. Purell will sponsor the next Bonnaroo festival. After the launch of the print campaign Pass the Purell. Brand ambassadors for Purell will pass out product samples with special offers. A surprise offer will be backstage passes to a performance at Bonnaroo. Purell will also host a lounge area, a great place to cool down and rejuvenate. Interactive germ detectors will also be placed near port-a-johns with Purell sanitizing stations. Letting festival goers see how quickly Purell can wipe away germs.




Target Audience

Men and Women 18-24

Key Message

Pass the Purell


Germs are everywhere.

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