Rickshaw Bag works
Rickshaw bag works created a reflective backpack so cyclist can be more visitable to driver, especially at night. The print campaign juxtaposes the narrative of a cyclist and a driver at a point right before collision, which was prevented because of the Rickshaw backpack.
Men and Women 18-35
PPack up and be seen
Cyclist are less visible in the dark and are not being seen by motorist.