Rickshaw Bag works

Rickshaw bag works created a reflective backpack so cyclist can be more visitable to driver, especially at night. The print campaign juxtaposes the narrative of a cyclist and a driver at a point right before collision, which was prevented because of the Rickshaw backpack.  

Target Audience

Men and Women 18-35

Key Message

PPack up and be seen

Insight

Cyclist are less visible in the dark and are not being seen by motorist.

© 2017 by Rachel Rose. No animals were harmed but cuddled in the making for this site.