Rickshaw Bag works

Rickshaw bag works created a reflective backpack so cyclist can be more visitable to driver, especially at night. The print campaign juxtaposes the narrative of a cyclist and a driver at a point right before collision, which was prevented because of the Rickshaw backpack.  

Target Audience

Men and Women 18-35

Key Message

PPack up and be seen

Insight

Cyclist are less visible in the dark and are not being seen by motorist.

print1
print1
print1.mock
print1.mock
print3
print3
print3.mock
print3.mock
print2
print2
print2.mock
print2.mock
prj.1.busstop
prj.1.busstop