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Rickshaw Bag works
Rickshaw bag works created a reflective backpack so cyclist can be more visitable to driver, especially at night. The print campaign juxtaposes the narrative of a cyclist and a driver at a point right before collision, which was prevented because of the Rickshaw backpack.
Target Audience
Men and Women 18-35
Key Message
PPack up and be seen
Insight
Cyclist are less visible in the dark and are not being seen by motorist.
print1
print1.mock
print3
print3.mock
print2
print2.mock
prj.1.busstop
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