ABOUT
Who Me?
Rachel Rose Hornay.
UX content strategy leader with 10+ years of experience turning complex challenges into clear, user-centered solutions. I specialize in building scalable content systems, optimizing user journeys, and crafting copy that actually connects. Fast-paced environments? That’s my comfort zone. I thrive on improving processes, driving results with data, and collaborating to make great ideas even better. When I’m not shaping digital experiences, you’ll find me buried in a book, out on the trails, or playing with the band.
What I Bring to the Table (Besides Snacks)
Content Strategy
I develop content strategies that align business goals with user needs, ensuring clarity, consistency, and impact.
Content Design
I craft intuitive, user-centered content that enhances experiences and guides users seamlessly.
Leadership
I lead collaborative teams, fostering growth, skill development, and advocate for passionate people.
Branding
I shape brand stories that are clear, compelling, and consistent across every touchpoint.
UX Research
I leverage insights, validate decisions, and create experiences that truly resonate with users.
Certifications
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User Research & Testing | UX Content Collective
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SEO | Semrush
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UX Design | Google
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Email Marketing | Hubspot
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LLM / Generative AI | Databricks