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I'M A CONTENT LEADER WITH 10+ YEARS IN UX, CONTENT STRATEGY, AND USER RESEARCH, I’VE MASTERED METADATA, INFORMATION ARCHITECTURE, AND CONTENT DESIGN. I CRAFT CONTENT THAT INFORMS, EMPOWERS, AND ACTUALLY DELIVERS VALUE—BECAUSE MEDIOCRE JUST ISN’T IN MY VOCABULARY.
01 SKILL SETS
UX WRITING
100%
CONTENT DESIGN
100%
UX RESEARCH
100%
STORYTELLING
100%
USER EXPERIENCE
100%
CONTENT STRATEGY
100%
DESIGN THINKING
100%
Let's be honest, a bar graph isn't going to show you my skill sets, but my portfolio will.
So keep scrolling down to check out some of my work.
02 PORTFOLIO
MY LATEST WORK. SEE MORE >
03 Experience
2023 - 2025
Beam Brand Center Inc.
Director of Content
I led a team dedicated to shaping the user experience (UX) and content design for our cutting-edge brand enablement and asset management platform, Beam.
2021 - 2022
WealthCounsel, LLC
Content & Brand Strategist
Promoted to Content and Brand Strategist for WealthCounsel. Focused on client brand strategy and content strategy. Led a team of freelance writers and helped create a stronger user experience through UX writing for Elder Docx.
Content Strategist & SEO Content Writer
Strategically crafted content, including SEO-optimized website copy, email content, social media campaigns, e-books, and blogs for numerous law firms nationwide. Also, promoted WealthCounsel (formally LAB Services and ElderCounsel) with B2B blog content and marketing tactics.
2018 - 2020
BOTTOM LINE MARKETING
Social Media Manager
Manager social media for multiple luxury retail clients in the jewelry and pawnshop industry. Successfully growing social media engagement on clients social media leading to sales.
2020 - 2020
Ad Club CO NEXT (Formally Ad Club Colorado)
President
A s President at Ad Club CO NEXT, I spearheaded initiatives to bridge the gap between students and professionals in the Denver and Boulder areas.
2017 - 2018
NATURAL GROCERS
Marketing Coordinator
Managing social media and marketing collateral for the recruiting
department. Successfully sourcing candidates through digital
marketing strategies on website, Facebook, Twitter, and LinkedIn.
2017 - 2018
smith & beta
Content Specialist
In my role as a Content Specialist at Smith & Beta in Boulder, CO, I was responsible for developing the brand identity on various social media platforms and designing promotional materials for learning events. I managed website updates to effectively communicate the company's services and offerings to clients.
2013 - 2017
SAVANNAH COLLEGE OF ART & DESIGN
MFA Advertising
Working towards completing a MFA in Advertising at SCAD in Savannah, GA. Expected graduation June 2017.
MAY 2014 - MAY 2017
THE SENTIENT BEAN
Media Manager
After pouring lattes since Fall 2013, I now have the responsibility of managing the social media and the website for the coffee shop. My duties include creating and managing content on Instagram, Facebook ,and website updates.
JUNE 2016 - SEPTEMBER 2016
THE GOSS AGENCY
Copywriter
I was a copywriter intern at this boutique agency in Asheville, NC. I wrote copy for travel/tourism clients and Brandzaffair.com. I focused on creating copy for social media platforms and print media.
AUGUST 2015 - DECEMBER 2015
SAVANNAH MUSIC FESTIVAL
Graphic Designer
Hired as a graphic design intern I was promoted to an assistant and helped roll out SMF 2016. I helped create promotional materials for events and manage the SMF website. I managed and created content for SMF social media channels.
2009 - 2013
UNIVERSITY OF OKLAHOMA
BA Advertising
Completed a Bachelor's degree in Advertising with a focus on strategic planning at OU in Norman , OK. Boomer Sooner!
JUNE 2013 - AUGUST 2013
PUBLICIS KAPLAN THALER
Creative Intern
Art Director for Coffee-Mate intern campaign. Oversaw all creative work that was created during Coffee-Mate campaign. Assisted with creative work for brands such as Crest, Tampax, Nyquil, and Oral-B.
SAY HELLO!
I am always open to feed back or a simple chat. Thanks for clicking around my site. Hope to hear from you soon!
918.606.2064